It’s Critical that you move your Universal Analytics property settings to Google Analytics 4, or you will begin to lose your data on July 1, 2023.

What Is UA & GA4? 

Google UA (Universal Analytics) and Google GA4 (Google Analytics 4) are two different versions of the Google Analytics platform. Here are some key differences between the two:

Data Model: One of the biggest differences between the two is the data model. GA4 uses an event-based model, which means that every interaction on your website or app is considered an event. This makes it easier to track specific user actions and behavior. In contrast, UA uses a session-based model, which groups user interactions together into sessions.

Cross-Device Tracking: GA4 has better cross-device tracking capabilities than UA. GA4 uses machine learning to identify when multiple devices are being used by the same user, which allows for more accurate tracking of user behavior across devices.

Data Collection: GA4 provides more flexibility in data collection. It allows for custom event tracking without the need for additional code, and it can collect data from additional sources like YouTube videos and Google Ads.

Reporting: The reporting interface in GA4 is different from UA, with a greater emphasis on user behavior and acquisition channels. GA4 also includes a new set of analysis tools that can help you identify trends and insights in your data more easily.

Future Development: Google has stated that GA4 is the future of Google Analytics and will be the focus of their development efforts going forward. While UA is still supported and widely used, it is expected that Google will eventually phase it out in favor of GA4.

In terms of benefits, GA4 provides more advanced tracking capabilities and more flexibility in data collection. It also provides a better understanding of user behavior across devices. 


If you are on the web, there is a high chance that your website is optimized with Google Analytics. Check with your developer team or marketing firm/agency, and make this migration.

If you have neither of the two, contact us today,

we will convert your UA to G4 for Free.

We would be honored to assist you.