What is Website Maintenance and Why is it Needed?
A well-maintained website allows for a good customer experience because it is easier to navigate, letting users find what they need quickly. It can also help prevent problems, such as security breaches or data loss.
Having a website is not a set-it-and-forget-it endeavor.
Websites are built for a purpose. No matter what the purpose of the website is, it needs to be maintained in order to achieve its goals. Website maintenance includes tasks like monitoring web traffic, updating content, and ensuring its security. After a website is launched, it’s important to regularly perform web maintenance to prevent technical issues, improve the user experience, and ensure your site continues to rank high in search engine result pages (SERPs).
How Maintenance is Provided
Check that all of your pages are loading without errors.
Run a backup and make sure a previous version of your site is stored.
Make updates to website software and plugins.
Check that all of your forms are running properly.
Remove any spam comments from pages and posts.
Check your pages to see if there are any broken links.
Search for 404 errors and fix them accordingly.
Write one or more blog posts to keep your community engaged with SEO traffic.
Check the load speed of your website and ensure that nothing is bogging it down.
Review your security scans and make sure nothing is out of place.
Analyze website statistics from the previous month.
Check your blog to see if any articles could be updated or advertising needs retargeting.
Review your website design and structure…can it be improved?
Check graphics and images…should anything be updated?
Review SEO and meta files and descriptions to ensure they are as effective as possible.
Test and tweak popups, forms, and calls to action.
Review your workload for efficiencies to see if anything can be automated.
Test your website on all devices and browsers to see if it displays correctly.
Review advertising and marketing campaigns to see if untying needs to be changed or updated.
Restore a previous version of the website to check your backup health.
Update any reference to the current year.
Review each page for content accuracy, grammar, typos, and relevancy.
Check any active email addresses and see if any are excessive and can be deleted.
Ensure that your website domain is renewed.
Consider whether a website design update is due.
Review all of your top-performing blog articles and see if they can be updated with new content.
How User Experience is Improved
What is User Experience (UX)
User experience (UX) refers to the set of behaviors that consumers display when interacting with a website. Several factors influence UX, from website design to form design.
More specifically, user experience defines users’ impressions of your website or other application based on how easy and pleasant it is to use. When you improve UX, you create a more desirable place for customers to interact with your brand. When you improve your experience, you rescue friction between your website and your target audience.
For instance, if you streamline the checkout process, visitors will be more likely to buy your products. They don’t feel like they have to jump through proverbial hoops to purchase products or services they desire.
Utilizing empathy maps.
Every business should have an idea of who users are, and understand each generation’s demographic behaviors. We put ourselves in the shoes of our users and see things from their point of view. Firstly, you want to understand the task your consumer is trying to complete: is it reading articles or canceling subscriptions, etc. Dial this into understanding their first instinct..then each and every step the consumer needs to take to their task achieved.
Remembering human touch.
Human interaction is critical with consumers wanting more of it to allow for seamless and unobtrusive service. This is why it is even more important to apply machine learning software in your developments, to learn and improve human interaction intelligence.
Minimizing data entry for all users.
At Cloud Rescue, we have analyzed that consumers today don’t mind giving up personal data, but they hate when they have to do it twice. For our clients, we utilize behavioral software to know exactly how your consumers view your brand online and exactly where to place interacting content. We take special care to intelligently govern every piece of information from a customer, matching it to their master record and providing an integrated user experience.
Effectively respond to customer feedback.
One of the most important aspects of reputation management is responding to public feedback. Often times, social media outlets are overrun by the audience, therefore a short time frame response can give a consumer a solution to an issue, and more importantly display respect and value of their opinion.
Use Touch Point Mapping.
At Cloud Rescue, we design your site to fully capture and engage with your consumers. Touch maps simply keep your consumers engaged and creative in their experience, adding value.
Keeping Content Fresh.
Your website should never be static.
Clean and efficient sites.
For example Popups, BIGGER CLICK TO ACTIONS, and more sign-ups are obtrusive to Gen-Z. They will likely leave your site and never return.