If you’re looking to increase traffic to your website and improve your search engine rankings, it’s important to post social media content from within your website first. By doing so, you can create backlinks that can help improve your website’s authority and visibility in search engines.

Posting social media content on your WordPress site can be easily achieved with the help of a plugin such as Jetpack or Social Media Auto Publish/ we recommend Jetpack, as they are one of the leaders in the industry.  These plugins allow you to connect your WordPress site to your social media accounts and configure them to automatically share your WordPress posts to your chosen social media platforms.

When you post content on social media platforms like Facebook, Twitter, or Instagram, you are limited in terms of the amount of content you can share due to the character limit and other restrictions. By posting the full content on your WordPress site and sharing a teaser or excerpt on social media, you can encourage viewers to visit your website to view the full content. This can result in increased engagement and longer visit times on your website.

Moreover, sharing your content on social media and linking back to your website can increase the visibility of your content and attract new visitors to your website. This can help improve your search engine rankings, as increased traffic and engagement on your website can signal to search engines that your content is valuable and relevant to your audience.

What Are Backlinks? 

Backlinks are links from other websites that point to a webpage on your website. They are also referred to as inbound links or incoming links. Backlinks are important because they serve as a signal to search engines that other websites consider your content to be valuable and relevant.

In the eyes of search engines, backlinks are like votes of confidence. When other websites link to your website, search engines interpret this as an indication that your content is authoritative and trustworthy. As a result, search engines are more likely to rank your website higher in their search results, making it easier for users to find your content.

However, not all backlinks are created equal. The quality and relevance of the linking website can impact the value of the backlink. For example, if a highly authoritative website links to your content, this will carry more weight than a link from a low-quality or spammy website. Similarly, if the content on the linking website is closely related to the content on your website, this will also be more beneficial than a link from an unrelated website.

In summary, backlinks are an important factor in search engine optimization (SEO) because they can improve your website’s visibility and search engine rankings. However, it’s important to focus on obtaining high-quality, relevant backlinks rather than just trying to accumulate as many backlinks as possible.